About us
A family story since 1967
In 1960, Manuel Diez arrived in Santiago, Chile, with his parents, Marcelino and Gregoria, from Ortigosa de Cameros, a village in Spain’s La Rioja region.
From a first shop to a vision for the future
His mission was clear from the outset: to build a family business. In 1967, Manuel decided to put into practice a project selling groceries and alcoholic beverages. His first shop in Los Conquistadores began the adventure that, in 1972, would lead him to focus on wines and spirits, with a vision for the future.
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1960
From La Rioja to Santiago
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1967
A family business
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1972
Wines and spirits
Our way of serving you
From the beginning, SUPERMERCADO DIEZ was a pioneer in offering promotions for purchases of 12 bottles or more. Its low prices and personal service allowed this family business to keep growing.
Four stores, one family
Today, SUPERMERCADO DIEZ has four stores: two in Los Conquistadores, one that has been on Luis Carrera for more than 39 years, and one on Av. La Dehesa. It offers not only a wide variety of products, but also online sales.
Manuel Diez, together with his children, has continued his business model, allowing it to consolidate its position in the market and keep its customers over the years.
Closeness in their own words
“One of the keys to standing the test of time was offering our customers excellent options at the best price in the market. We also provided personal service, always working as a team to give our best so our customers leave happy,” said Manuel.
For Anita Diez, “in these times of modernization and coolness in our relationships, it is essential for us to be close to those who come to our stores. We thank our customers who have been with us for so many years; they are part of this big family.”